Website or fanpage on Facebook? A question that often bothers entrepreneurs. The answer is very simple. Both. Why?
In order to successfully run a marketing campaign and acquire customers, a company must use these two media. The company’s website and fanpage should complement each other – social media creates needs, while the Google search engine (our website) meets them. These are the two basic arguments for supplementing a website with a fanpage on FB or vice versa. The argument in favor of a website is data audience (cookies), which collect information about users from our website. It can be compared to collecting likes, this is how we build a customer base on Facebook. The website allows you to stand out from the competition. We have a huge field to show here, limited only by our creativity. Most of the fanpages on FB look very similar, we only have an influence on the profile picture and in the background. On the other hand, the website allows full freedom in the appearance of the website. A traditional website allows you to analyze the traffic on the website in a wide range and create the characteristics of customers. Facebook also offers analytical capabilities, but they are not as developed as for the page. In terms of positioning, the company website also wins, posts on the fanpage do not position as effectively as the website. However, you have to be aware that Internet users do not only use Facebook, it is worth reaching them through various channels. Social media and website help each other. Only the consistent running of both websites will allow you to achieve success and integrate with your customers. Anyone who has already taken care of having a website and a profile in social media knows how many benefits such a double track brings. Of course, it is not enough to have a website and Facebook profile. We have to make sure that something is constantly happening. And we wrote about it here.