Your business and www

Your business and www

If you have a website for your company or business, you can easily increase the number of visits to the website, which in turn may …
translate into the number of potential customers. This simple means of promotion is a Company Blog. Statistics show that companies that blog have about 55% more visitors. And increasing your blogging frequency from 3-5 times a month to 6-8 times a month will double your potential customers. It should be remembered that Google likes unique content. And it’s good if they are created in accordance with SEO principles. When writing a corporate blog, small and medium-sized companies must remember to position their entries. Without it, your entries will not be noticed, they will get lost somewhere among hundreds of thousands of other entries. Here, positioning for long tail phrases will be important, i.e. multi-word phrases, and thus less popular. Positioning for very general phrases (one- or two-word) may turn out to be a breakneck task, because breaking into the TOP10 in the search results will be almost a miracle. Therefore, when trying to promote a small company on the Internet, it is better to bet on the long tail phrase “replacement of windows after thermal insulation of the building” or “women’s running shoes” rather than just general keywords: “window replacement” or “sports shoes”. Remember that. How to do it? There are plenty of free SEO solutions available online, such as Google Keyword Planner, Google Search Console, Ubersuggest, Keyword Tool or Answerthepublic. However, if you are a very busy person, you can outsource positioning to another person, company. It is similar with writing a blog – copywriting is an activity like any other and there are many people and companies who write content for websites or blogs. Often, companies or individuals will also run your company profile on Facebook, Instagram or Twitter. But most importantly – write a company blog. Websites are static, their content changes very rarely or not at all, and a blog is always new content that will promote you on the Internet.